The push to provide green technology can work, however, if infrastructure conditions are met. The Prius is a case in point. In just 22 months, the Prius has sold over 30,000 units in Japan—more than the combined total of all electric vehicles sold worldwide since 1960. "The Prius requires no special infrastructure, enabling Toyota to focus on developing reliable technology, and on reducing manufacturing costs through mass production techniques. Moreover, using hybrid technology can enhance the efficiency of other powertrains, and its further dissemination will lead to reduced emissions and reduced costs for all. It’s a win-win situation," smiles Watanabe.
"Our work with the Prius positions us for the next leap ahead. And we are meeting the needs of consumers as we go. Marketing a low-emissions passenger car that performs to the North American market’s demanding standards is one way Toyota can prove its commitment to a greener way of doing business—right now."
Greener Thinking for a New Automotive Age