The Prius, Toyota's first hybrid technology vehicle, has sold extremely well since its introduction in Japan in December, 1997. Now, Toyota is gearing up for the summer 2000 release of the Prius for North America.

Setting the Pace for a Greener Future

Greener Thinking for a New Automotive Age

Making the Most of Motive Force

Battery Technology

Hybrids to Come

Fuel Cell Hybrids

The Fuel Cell Hybrid Vehicle Takes Shape